Job Description

Job Overview
Develops and implements the marketing strategy, revenue attainment and expense management for related offerings across Information & Analytics and/or Consulting & Services within a large market, part of a large region or business line.

Essential Functions
• Determines the key customer needs and leads the design of the offering(s) and components (data, products and services).
• Develops the commercial strategy (including alliances, promotion, etc.) to grow this business area profitably and competitively.
• Directs appropriate client research and input necessary to develop successful offerings strategy.
• Develops and leads implementation of the defined strategy, including leading development specifications.
• Leads cross-functional team to implement strategy, including service lines, production, legal, supplier management.
• Actively supports local office planning and implementation: understands local environment and customer needs, adapts core offerings to this, prepares local organization to support and takes these offerings to market (targets, promotional plan and materials, training, etc.).
• Ensures pricing and positioning effectively supports the offerings and are aligned with other offerings.
• Reports on status of revenues, customers and developments to management team.
• Conducts competitive surveillance and factors into strategy.
• Significantly contributes to thought leadership in area of responsibility.
• Builds, develops and provides leadership within a marketing team.

Qualifications
• Bachelor's Degree Req
• Nine (9) years experience with demonstrated success in marketing strategy, new product introductions and market expansion
• Requires an in-depth knowledge of Pharmaceutical industry.
• Well developed people management, team leadership and relationship building skills.
• Proven experience successfully operating in a matrix environment.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

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