Job Description

MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure, The Mane Choice, and Sky Organics is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel digital advertising campaigns, you specialize in executing digital growth strategies across Meta, TikTok and Google, particularly within the beauty and CPG sectors. Your exceptional management skills enable you to guide media spend towards achieving defined digital objectives. Your analytical mindset and digital proficiency are key in enhancing our brands digital presence and credibility.

Reporting to the Integrated Marketing Communications Director, the Senior Manager, Digital Advertising will be responsible for paid media initiatives across all MAV brands.

Key Responsibilities:

• Strategic Development: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc.
• Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
• Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI
• Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
• Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals.
• Media Optimizations & Reporting: Drive continuous improvement of media plan through developing and refining recurring dashboards and attribution models of key cross functional metrics (media metrics, sales, searches, etc.) and actioning ongoing changes to plan.
• Stakeholder Communication: Communicate program results to cross-functional stakeholders.
• Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success.
• Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.

Key Qualifications:

• 6+ years experience in digital media, specifically managing paid social and YouTube campaigns.
• Proven success in upper-funnel media strategy, specifically for brands that reply on third-party retail distribution (ie CPG).
• Knowledge of Meta Ads Manager, YouTube Ads (via Google Ads) TikTok Ads Manager and other social platforms like Pinterest and Snapchat.
• Strong command of audience segmentation, custom and lookalike audience creation, retargeting, and video and best practices for brand campaigns.
• Experience using brand lifts studies, attention metrics, or incrementality testing to measure upper-funnel impact.

What We Offer:

• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• A dynamic, fast paced, and collaborative work environment.

Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

Job Tags

Similar Jobs