Job Description

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok )

POSITION SUMMARY:

Responsible for Media & Channel Marketing functions of Tommy Hilfiger/Tommy Jeans in Japan to drive brand elevation and commercial growth as primary objectives. Lead a local Media / Channel Marketing teams and closely collaborate with content development team and other functions to deliver the best-in-class brand experience that ignites the brand desire: Relevancy and Consideration among the target audience via owning the brand’s strategic positioning, orchestrating the various stakeholders to deliver the holistic marketing campaigns and ensuring the consistency across all the consumer touchpoints

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Campaign Strategy

• Strategize the positioning (Who/What) of global/local campaigns and activations to ensure the local relevancy that resonates with consumers
• Own the development process of Integrated Marketing Communications (How) for key initiatives from briefing, plan development, executions and performance reviews

Budget planning, allocation and tracking

• Manage annual Media & Channel Marketing budget against agreed ROI together with Senior Director, Marketing & Communications
• Working with finance team on a monthly basis and ensure timely readjustment and reporting

Content Strategy

• Support building of the content strategy optimized by touchpoint that conveys our messages and benefit crystal clearly for consumers via leveraging the Global/Regional toolkits & assets available  
• Lead local content creation in a partnership with Global/Regional partners when there is a need for fulfilling the gap between the global assets and local consumer’s insights
  

Media Planning & Execution

• Own the development process of media planning and execution with an emphasis of paid and owned media that maximize the new customer acquisition and existing customer engagement including traditional & new, on & offline media and ad & advertorial programs
• Define the functional goals and KPIs that effectively increase branded search and traffic into B&M, Tommy.com and 3rd party e-market places, in conjunction with respective KPIs by commercial channel
• Closely work with Ecommerce team’s Performance Marketing to ensure the seamless contents execution over the funnels. Also identify and activate if any online marketing opportunities in 3rd E-market places are available
  

Owned social media community management

• Grow the owned social media platforms (X and Instagram) by supervising Social Marketing Manager and external Community Manager to deliver the timely execution against agreed contents calendar and increased presence in respective platforms
• Supervise the launch of Japan Instagram account fully leveraging global/regional/local marketing assets to sustainably increase the engagement
• Accelerate OODA cycle for continuous improvement in contents excellence and operational agility
• Provide insightful inputs to Global/Regional marketing partners to keep them informed what types of content resonates and does not in Japan for better and stronger contents creation
  

Omni Channel Marketing

• Own development of annual omni-channel marketing program and national calendar that meet brand and commercial objectives against shopper insights and key brand/commercial moments, integrating all the consumer touchpoints
• Own the brand presentation at various consumer touchpoints esp. in offline spaces that bring the ‘best of Tommy’ at in store point-of-sales of full price doors and outlet doors including both online and offline

Team management

• Coach and motivate the team members by leading by example. Support their growth by providing fair challenges and assignments that help achieve both brand’s and personal career goals to further thrive their careers

QUALIFICATIONS & EXPERIENCE:

Experience:

• 10 + years of Media and/or Marketing experience; preferably in international Retail & Fashion
• 5+ years’ experience managing a team of 3 or more people
• International working experience preferred
• Strong Media & Analytical experience is a plus

Education:

• Bachelor’s degree or equivalent MKTG work experience

Skills: 

• English - business level

RESOURCEFULNESS/CREATIVITY:

• Consumer obsessed. Have an exceptional curiosity about consumer today
• Depth of knowledge on Consumer Marketing, Media, Digital Marketing, Retail and Omni-channel landscape  
• Own strong business acumen with a sense of urgency  
• Strategic thinker who recognizes opportunities and can influence decision makers to move to execution Detail oriented with excellent organizational skills as a self-starter
• Strong oral and written communication skills; experience crafting strategic recommendations and persuasive presentations to the leadership
• Able to manage a variety of viewpoints, expectations, and stakeholder goals that may conflict, to a compromised solution  
• Have a positive aura with high energy and passion for the growth
• Strong problem solving, interpersonal and organizational skills
• High level of analytical skills and conceptual creative ability
• Track record of strong cross-functional relationship management
• Excellent presentation and communication skills in English
• Exceptional aesthetic that can be applied to the creative work
• Ability and willingness to travel when necessary

KEY COMPETENCIES

• Innovation: Leverages multiple and diverse resources for ideas and inspiration.  Generates creative ideas and alternative approaches.
• Drive for Results: Sets high goals for personal accomplishment.  Tenaciously works to meet or exceed goals by leverages available resources.  Stays focused, measures progress, and evaluates results. Monitors results and delegates decisions to the appropriate level.
• Focus on People: Identify suitable talents and high willingness to develop future successors and young talents to better support rapid growth of the organization.
• Communication skills: Excellent interpersonal skills and leadership will be the key factor for the success

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

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