Job Description
Description:
The Social Media Manager is responsible for creating, curating, and executing original, professional content for The Pulpo Group (TPG) restaurant brands. This role combines social strategy, photography, videography, and content management to grow brand visibility and engagement across all platforms (Instagram, Facebook, TikTok, etc.). In addition to their own content creation, the Social Media Manager will build and oversee a team of location-specific content creators, ensuring each brand’s story is authentically represented and consistently elevated.
The Social Media Manager will also develop and execute the organization’s social media strategy—creating engaging content, managing online communities, tracking performance, and aligning social efforts with broader marketing campaigns to increase brand awareness and engagement. The role requires managing each brand’s presence by producing dynamic content, responding to guests, engaging with local groups and influencers, and tailoring strategies unique to each TPG location, as well as leading food and beverage photoshoots, event coverage, and other marketing needs as directed by the Director of Marketing.
CORE DUTIES & RESPONSIBILITIESThis is a full-time, in-person role. The Social Media Manager drives content creation and strategy for TPG’s restaurants, blending photography, videography, and community management to grow brand awareness and engagement. Being on-site and immersed in daily operations is essential to capture authentic, real-time content, while also executing campaigns, managing online communities, and covering photoshoots and events to bring each brand’s story to life.
STRATEGY & PLANNING
CONTENT CREATION
COMMUNITY MANAGEMENT
EXECUTION & ANALYTICS
COLLABORATION
Applications without a portfolio will not be considered . Please provide:
JOB REQUIREMENTS
ADDITIONAL EXPECTATIONS
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