Web Analytics Consultant Job at 360 Technology, Toronto, ON

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  • 360 Technology
  • Toronto, ON

Job Description

Job Title: GTM/GA4 Specialist

Health industry experience required

We are seeking a GTM/GA4 Specialist to own our website and app tracking framework. You will be responsible for setting up, maintaining, and optimizing event tracking through Google Tag Manager and Google Analytics 4, ensuring that our marketing, product, and leadership teams have accurate and actionable data for decision-making.

Key Requirements:

Implement and maintain tags across GA4, Floodlights, Meta Pixel, LinkedIn Insight Tag, Microsoft Ads, Google Ads, and other third-party platforms

Ensure cross-platform alignment of events, triggers, parameters and exceptions managed through GTM

Key Responsibilities:

Implement and manage tracking tags in Google Tag Manager.

Configure GA4 properties, events, and conversions based on business goals.

Create custom triggers, variables, and data layers.

Integrate GTM with marketing platforms (Google Ads, Meta Pixel, LinkedIn Insight Tag, etc.).

Troubleshoot and ensure data accuracy.

Create GA4 reports, dashboards, and funnels for stakeholders.

Maintain documentation for all tracking setups.

Stay updated on Google Analytics, GTM, and privacy compliance changes.

Qualifications:

Strong experience with GTM and GA4.

Understanding of event-based tracking and data layer implementation.

Basic knowledge of HTML, CSS, and JavaScript.

Analytical mindset with ability to provide actionable insight

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